Clacton Pier is a pier located in the seaside resort town of Clacton-on-Sea in England. In 1994, a local businessman and his family, the Harrisons, bought the pier. They embarked on an ambitious and successful modernisation project to attract 20th century day trippers. The pier emerged as a modern amusement park, virtually unique in the sense that there are rides as you first enter, with the rest dotted throughout the length of the pier.
In March 2009 the pier was purchased by the Clacton Pier Company, who installed a new focal point, a 50 ft helter-skelter. Originally built in 1949 and used in a travelling show, it was featured in a 2008/2009 Marks and Spencer television advert. The helter-skelter collapsed during the St Jude storm on 28 October 2013.